Europa League: the Atalanta Nerazzurri take on Borussia Dortmund. Germany is second only to Italy in Group sales revenue.
On Thursday, 15 February, Atalanta’s Europa League adventure in Germany starts with a 1st leg match against Borussia Dortmund at Signal Iduna Park in Dortmund. The 2nd leg is scheduled for 22 February at Mapei Stadium in Reggio Emilia.
Germany is a very important country for RadiciGroup – the jersey sponsor of the Atalanta team in Europe –, as the German market boasts the Group’s second highest sales revenue, after Italy.
“In Germany, we have production plants and sales sites in the chemicals, plastics and synthetic fibres sectors,” stressed Angelo Radici, president of RadiciGroup. “Our sales revenue in this country is about EUR 200 million, and Germany is a market of strategic importance for our business, especially if we consider that the automotive sector represents about 55% of the Group’s sales revenue.”
A “delegation” of about fifty employees from the Group’s Radici Chimica Deutschland site in Troglitz will be attending the Atalanta-Borussia Dortmund match to root for the Nerazzurri players.
“All our employees resoundingly supported our decision to sponsor the Atalanta team in the Europa League tournament,” explained Maurizio Radici, vice president of RadiciGroup (and member of the Board of Directors of Atalanta B.C.) “In collaboration with the team, we offered our employees the opportunity to purchase Atalanta jerseys with the RadiciGroup logo. Well, over 2,600 T-shirts were purchased by my colleagues, not only in Italy, but also in other countries like Germany, England, Argentina and Brazil. To my mind, this shows a strong sense of belonging to the Group – the recognition of and appreciation for the origins of an enterprise that today has become a multinational in the chemicals, plastics, and synthetic fibres industries.”