RadiciGroup for Sustainability – The Cartoon: communicating the Group's approach to sustainable development
RadiciGroup officially presents its latest corporate communications video dedicated to the topic of sustainability. The goal of this project is to tell about the industrial Group's commitment to sustainable development using simple and direct language.
RadiciGroup officially presents its latest corporate communications video dedicated to the topic of sustainability. The goal of this project is to tell about the industrial Group's commitment to sustainable development using simple and direct language.
“Through this video we intend to simplify the communication of our Group approach to sustainability, without trivializing it,” Filippo Servalli, RadiciGroup Marketing Manager said. “Since the very embryonic stage of the project, we have pursed the goal of finding a way to communicate our Group actions on the sustainability front not only to engineers and experts but also to all our other stakeholders. In order to achieve our objective, we chose a cartoon as the communication tool for our corporate video. The cartoon provides a simple and direct way to communicate inherently complex matters, which are presented in a more technical and detailed manner in our Sustainability Report. Furthermore, the Web, our preferred Group communication channel for years now, provides a simple and direct way for anyone to view this video.”
To explain its approach to sustainability RadiciGroup has created a short cartoon. Five minutes of delightful animation that tell the Group's stakeholders about its challenge. Two characters, Lisa and Ettore, who use simple, direct language to describe the group-wide commitment to reduce the environmental footprint of its industrial activities. RadiciGroup has long adopted a sustainability approach consisting of concrete actions applied to its entire production chain: from chemicals to raw materials and synthetic fibres.
To watch the video: RadiciGroup for Sustainability – The Cartoon
For more info, please download the Press Release.
“Through this video we intend to simplify the communication of our Group approach to sustainability, without trivializing it,” Filippo Servalli, RadiciGroup Marketing Manager said. “Since the very embryonic stage of the project, we have pursed the goal of finding a way to communicate our Group actions on the sustainability front not only to engineers and experts but also to all our other stakeholders. In order to achieve our objective, we chose a cartoon as the communication tool for our corporate video. The cartoon provides a simple and direct way to communicate inherently complex matters, which are presented in a more technical and detailed manner in our Sustainability Report. Furthermore, the Web, our preferred Group communication channel for years now, provides a simple and direct way for anyone to view this video.”
To explain its approach to sustainability RadiciGroup has created a short cartoon. Five minutes of delightful animation that tell the Group's stakeholders about its challenge. Two characters, Lisa and Ettore, who use simple, direct language to describe the group-wide commitment to reduce the environmental footprint of its industrial activities. RadiciGroup has long adopted a sustainability approach consisting of concrete actions applied to its entire production chain: from chemicals to raw materials and synthetic fibres.
To watch the video: RadiciGroup for Sustainability – The Cartoon
For more info, please download the Press Release.
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