New Atalanta jersey: RadiciGroup is the Heart Sponsor

A three-year partnership between the Group and the Nerazzurri club


Coming soon is the new Atalanta jersey for the 2020-2021 season. RadiciGroup has confirmed its logo is on the Nerazzurri uniform, as the Bergamo team’s Heart Sponsor for the next three years.

“We are closely tied to our local communities and to Atalanta,” declared Maurizio Radici, vice president di RadiciGroup, a multinational engaged in the chemicals, engineering polymers and advanced technical solutions sectors, with over three thousand employees around the world who are fans of the team called “The Dea”.

“During these years, our Group has demonstrated in the field that they could reach unexpected goals by working with loyalty, determination and perseverance. A three-year renewal of our partnership with the Nerazzurri club is based on strongly shared values and great care for our territory, which drives us to keep performing better and better, so as to become appreciated on a global level.”

Noteworthy is the decision to place the Group’s logo over the heart on the first jersey of the Championship and the Coppa Italia: “We feel as if we are truly the heart sponsor of Atalanta,” Mr. Radici continued. “We are two important organizations in the Province of Bergamo that have tried to team up to strengthen the common values we believe in. Four years ago, this bond led us to support the team in its Europa League adventure. We are thus especially proud to continue to stand together with Atalanta, the team of the city of Bergamo and its province, where our Group was founded over 75 years ago and which is still the heart of our worldwide presence today.”

“Our relationship with RadiciGroup is really more than a partnership,” Luca Percassi, managing director of Atalanta B.C., said. “The values that distinguish our collaboration are not only important, but, above all, the result of our mutual desire to form a team and best represent Bergamo and all of its Province. In these past few seasons, Atalanta has made many incredible goals, growing and acquiring valuable experience. These successes have also been achieved thanks to RadiciGroup, which believed, and continues to believe, in the Atalanta team. And that is something we can only be proud of.”