Atalanta Nerazzurri Day at RadiciGroup
Care for the community and competence in materials for the sport industry: RadiciGroup teams up with Atalanta to win in Europe
A Nerazzurri Day was held at the RadiciGroup parent company headquarters, where an Atalanta pop-up store was set up exclusively for Group employees. During the special event, the RadiciGroup staff came to pick up the over 2,600 Europa League jerseys that they had reserved in the previous weeks. On this occasion, the Atalanta football club was represented by some of its youth team players, as the first team was in Genoa for an Italian football league game.
The Atalanta sponsorship gives RadiciGroup wide visibility in Europe (85% of Group production is based in Europe) and meets two objectives: firstly, to draw attention to Bergamo, where the Group was founded and where 1,200 employees work today; and, secondly, to highlight the numerous materials manufactured by RadiciGroup with applications in the sport industry.
“Together with Atalanta, we have challenged Apollon, Lione and Everton on the football pitch, Angelo Radici, president of the Group, recalls, “which has given us further market visibility in France and England, two strategic markets in terms of Group sales. The round of 32 draw has matched us up with Borussia Dortmund, and I’m sure that the Nerazzurri will make a good showing on this occasion, too. In Germany, we have production and sales units in the chemicals, plastics and synthetic fibres sectors; Germany is our second leading market after Italy, with sales of about EUR 200 million.”