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Caucasian PET Company: economy at war
RadiciGroup's 2008 film “Caucasian PET Company: Economy at War”, was a communication project, with the goal of showing one of the many facets of our multinational group.
The Group wanted to show a cross-section of the daily life in one small company, Caucasian PET Company, a Georgian firm that found itself facing a war along with the global economic crisis.
It was an extremely difficult situation, a crisis, to which that company responded strongly. The 41 employees at Caucasian PET Company never gave up. They continued doing their jobs, non-stop and under all conditions, even during the heavy military conflicts that devastated their country. Conduct that demonstrates tenacity and determination.
Action that speaks of hope. It takes courage to look for alternative solutions. It is part of not giving up...
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